Kacey Birch
Fractional Pinterest Channel Specialist for Health, Wellness & Clean Living Brands
About
I help turn dormant DTC Pinterest accounts into compounding search traffic, built from creative you've already paid for.
Background
15+ years in growth, marketing & sales. I owned and operated a 24-hour cafe that I grew to over $500k/ year for over a decade. I'm Copyhackers-trained and a Design graduate of FIDM. Since 2019, I've worked as an independent growth operator, marketing DTC brands through organic & paid content strategies.
Why Pinterest?
Pinterest is a visual search engine that allows you to leverage your existing assets into evergreen traffic.
Your content works for months, not hours. IG and TikTok posts disappear fast. Pinterest content gets discovered through search, meaning one pin can continue driving clicks, leads, and sales months after it's published.
Pinterest users arrive with buying intent. People come to Pinterest looking for solutions, products, and recommendations. Instead of interrupting someone scrolling for entertainment, your brand shows up while they're actively researching what to try, buy, or invest in next.
Your dormant account is an untapped asset. If you've posted on Pinterest before, those pins may still be appearing in search today. Rather than starting from scratch, we revive and optimize existing assets to capture traffic that's currently going elsewhere.
Your competitors are already taking the traffic. Every day, your ideal customers are searching Pinterest for solutions, products, and advice in your niche. If your brand isn't showing up, your competitors are. They're building awareness, collecting clicks, growing email lists, and making sales from people who could have discovered you instead.
Get more from content you've already created. Your existing marketing assets only need minimal repurposing in order to drive the Pinterest engine. No constant content creation. No extra workload for your team. Just a few hours of collaboration each month.
Results
New account 0 > 60 days with 771 clicks to site; Avg $0.16 CPC on Pinterest ads; Custom Pin Press app for scheduling/ reporting with Pinterest API approval.
Get in touch
Ready to capture your Pinterest traffic? Whether you have an existing Pinterest account that's been collecting dust or you're starting from scratch, I'd love to help you drive traffic from Pinterest. Reach out to chat about what that could look like for your brand.