Turn browsers into buyers
Sales pages and PDP copy built from real customer language.
2–3× the conversion rate of the standard product page.
Conversion copy for DTC and e-commerce brands
Want to move people from first impression to repeat buyer?
I can help.
Get the strategy and conversion-optimized copy of a full-time hire, minus the HR paperwork. Your revenue goes up, and your to-do list doesn’t.
Check availabilityWHAT THE NUMBERS SAY
$50K+
Launch revenue generated in 14 days (full-funnel messaging & strategy).
$15K+ / mo
From one lifecycle flow I wrote for an established e-commerce brand.
6.07%
Conversion rate on a product page I wrote for an established e-commerce brand.
2–3×
Conversion rate vs. the standard product page, on the same ad traffic.
THE APPROACH
Turn customer insight into a reason to buy.
I dig into customer reviews, feedback, and buying behavior to understand what people want and what’s keeping them from buying. Then I decide which benefits to lead with, which objections to address, and how the message should change as they move toward a purchase.
I turn that strategy into sales pages, product pages, and lifecycle emails that work together from first impression to repeat purchase.
WHAT I DO
Full-funnel execution for brands that need revenue, not filler.
Turn launches into revenue
Full-funnel launch messaging and strategy, written to hit a number by a date.
$50K+ in 14 days.
Turn interest into repeat purchase
Automated flows, promotional calendars, and retention sequences that compound customer lifetime value.
$15K+ a month from one lifecycle flow.
PORTFOLIO
Copy that turns a profit.
Click any project to see the full piece.
One funnel, start to finish
Lead Magnet Guide
- Goal
- Give a stuck, skeptical reader a reason to believe recovery is possible, then make the $17 toolkit the obvious next step, inside the freebie itself.
- The Strategy
- A sales letter in guide form: personal story, the turning point, the mechanism (it’s your body, not your mindset), why nothing else worked, what recovery honestly looks like, then the offer.
Sales Page
5.42%conversion rate
- Goal
- Make a $17 somatic toolkit clear and approachable for overwhelmed women, with tangible benefits and a straightforward offer.
- The Strategy
- A long-form, empathetic direct-response page that balances rigorous customer research with clear, benefit-driven action.
Browse Abandonment Flow
Spec, built from public reviews and the live site.
- Goal
- Bring high-ticket browsers back to the board they viewed, then build confidence with reassurance and alternatives.
- The Strategy
- A paddleboard is a purchase people think about. These two emails invite shoppers back to the board they viewed, using customer reviews and product details to help them decide.
Sales Page
Live client work
- Goal
- Sell a $509–699 frost-free waterer to livestock owners who’ve never seen one, with no online checkout. Every sale happens by phone.
- The Strategy
- Lead with the mechanism (it fills and drains with each use, so there’s never standing water), then answer the objections in buying order: will my animals use it, how hard is installation, which size, what if it breaks.
Welcome Series Email Flow
- Goal
- Turn freebie downloads from seven different lead magnets into buyers of a $17 somatic toolkit, with one flow behind all of them.
- The Strategy
- Earn trust with a story first, then sell four times from four angles: it’s not your fault, who it’s for, what’s inside and why it works, and permission to be supported.
Anniversary Flow: Win-Back + Active
Spec, built from public reviews and the live site.
- Goal
- Use the one-year anniversary of a first order to bring lapsed families back and move active families to their next level.
- The Strategy
- Two branches off one trigger. Win-back leads with reuse (your kids come back to it older) and a $10 gift. Active customers get a reflection, a needs-first guide to what’s next, and a story ask that feeds word of mouth. Built from 836 customer reviews.
Handbook Rollout Emails
B2B SaaS
- Goal
- Give HR managers drop-in emails that get every employee to read and sign the handbook on time, packaged as a lead magnet for the Blissbook blog.
- The Strategy
- Seven scripts mapped to the sign-off timeline, from launch day to manager escalation. Every one names a real deadline and is honest that signing takes a minute but reading doesn’t.
You don’t create desire; you channel it.
Your funnel should meet them where that desire already is.
ABOUT
I understand the business, not just the words.
My entire career has been tied directly to revenue. Before I was a conversion copywriter, I lived off commission-based sales where performance was entirely on my own shoulders. Then I built a 24-hour café that did over $500K a year in revenue and kept it growing for over a decade. When you’re responsible for payroll, “people seem to like it” isn’t much of a marketing strategy. I owned the P&L, and I learned what makes a business commercially viable.
Eventually I layered conversion copy, CRO, lifecycle strategy, and market research onto that commercial foundation. Through every stage, my process has been grounded in listening to the market. Storytelling is a tool, not the goal. The goal is getting someone to act. I care about the moment someone goes from reading words on a screen to making a purchase. Or better yet, telling a friend—the coveted, hard-to-measure word-of-mouth review.
HOW WE WORK
A clear process designed to protect your time and get it right.
Here is what working together looks like:
- 01 //
Discovery & Alignment
We kick off with a focused session to lock down your core business objectives, target audience, and project scope. We also outline the exact brand assets, specs, and resources needed to hit the ground running.
- 02 //
Research, Strategy & Drafting
Once I have your materials in hand, I work independently behind the scenes. I analyze your customer data, build the messaging architecture, and write the complete, high-converting draft. I keep you updated as I go. You’ll hear from me before you have to wonder.
- 03 //
Refinement & Delivery
You review the draft, and we work together to dial it in. We start with a structured review to catch any big-picture adjustments, followed by minor tweaks to ensure your brand voice hits every note. You walk away with assets you are 100% thrilled to publish.
Investment
Embedded Growth Partner
Monthly retainer
My preferred model. I plug directly into your team to own your lifecycle strategy, email automation, and the pages they send people to. Scoped to your goals. Limited capacity.
Strategic Sprints & Projects
Flat project or hourly
For focused deliverables that need to perform fast, like a high-stakes sales page, a PDP copy system, or a core email flow. Scoped flat or booked hourly, so you always know what you’re getting.
After our discovery call, you’ll get a transparent proposal with exact deliverables, timeline, and investment, tailored to your brand. Engagements start at $1,500.
Working with Kacey has been a game changer. She offers fresh insight and perspective to successfully guide your project to completion.
Kacey has excellent communication skills. Adeptly listens, asks great questions, works with clients to custom create solutions.
Having Kacey take all my jumbled words and make them into something concise and clean is super helpful to me.
LET’S WORK TOGETHER
Check availability
Have a launch coming up or a flow that needs work? Tell me about your brand, what you’d like to improve, and your timeline. I’ll get back to you with availability and next steps.
Rough notes are fine. You don’t need to write a sales pitch for the copywriter.